We, at Wellness Niyamas LLP ("Company", "we", "our", or "us"), are committed to safeguarding your privacy and protecting your personal data. This Privacy Policy explains how we collect, use, and process your personal information when you access or use our website, www.woofdna.in, and its subdomains (collectively "Website") for the provision of WoofDNA Services.

This Privacy Policy must be read together with, and forms an integral part of, the Terms of Service (the “Terms”) applicable to the Website and available at [*]. Please be aware that our Website may contain links to external websites not governed by this Privacy Policy. We encourage you to review the privacy policies of those third-party websites before accessing, using, or downloading content from them. We disclaim all responsibility for the content, operations, or data handling practices of such external sites.

By accessing or using the Website, you agree to be bound by the terms of this Privacy Policy. Furthermore, by consenting to this Privacy Policy, you confirm that you will not access our Services using any method or technology that masks your actual geographic location or falsifies your location data, such as a virtual private network (VPN). We disclaim any liability for the collection or processing of your personal data if such access is made in breach of this requirement.

Unless otherwise stated herein, all capitalized defined in the Terms shall have the same meaning under this Privacy Policy.

1. Information We Collect
   1. We collect your personal data only when it is reasonably necessary to deliver our services, respond to your inquiries, or fulfill a function requested by you, such as creating an account, placing an order, submitting a Sample, subscribing to updates, or interacting with our Website. We implement strict safeguards to ensure the security and confidentiality of your personal data, and retain such data only for as long as is necessary to fulfill the purposes for which it was collected. Below is an overview of the ways in which we may collect personal information, along with the categories of data involved:
   2. You provide us with information (including personal information) when you engage with our Website or communicate with us, including when you:
2. Access or browse our Website using a device or web browser;
3. Create an account or register to use our Services;

• Purchase a Service and subscribe to any updates;

1. Submit a Sample or request a Test Kit; or
2. Contact our support team, enquire about our Services, participate in surveys, or interact with us via email, phone, or other channels.
   3. The typesof personal information we may collect through these interactions include, but are not limited to:
3. Identifiers such as name, date of birth, gender, and contact details (e.g., email address and mobile number);
4. Shipping and billing address;

• Pet registration details;

1. Information related to your pet, such as name, breed, colour, age, gender, photographs, behavioral traits etc.;
2. Login credentials and authentication data (e.g., OTPs, social media logins through Facebook, Google, Apple ID, etc.);
3. Payment-related data (processed securely by our authorized payment gateway providers);

• Data related to your preferences, consents, and feedback submitted on our Website;
• Location data (including approximate or precise geolocation where applicable);

1. Any photos, documents, or records you choose to upload;
2. Raw DNA data, genotypes, breed composition, health markers of your pet;
3. Communications data including messages or queries sent to our customer service or posted in feedback forms;

• Interaction data such as browser type, browser history, search history, session activity, engagement with a website or advertisement, and device usage collected through cookies or analytics tools; and
• Any other information relevant to your use of the Website or Services, including your marketing preferences, place of employment and designation, survey responses and feedback etc.;
  4. We may automatically collect certain technical and usage-related information through cookies and similar tracking technologies to enhance your experience on the Website. This helps us distinguish between users, remember your preferences, and improve the performance and functionality of our Services. The information collected may include:

1. Logs of your interactions with our Website, including pages visited, links clicked, and features used;
2. Your IP address, device ID, or other unique identifiers, along with approximate geographic location such as country, city, or postal code;

• Device-related details, including hardware model, operating system, browser type and version, screen resolution, network provider, and connection speed;

1. URL paths, time stamps, and session durations;
2. Information about your visits, including traffic patterns, location-based data, access times, and browsing behavior across the Website.
   5. We may also collect information about you from external sources, including publicly available records and content you have shared on social media platforms. This may include your email address and relevant public profile details such as your name, profile picture, age, gender, or any other information necessary to verify your identity or facilitate your interaction with our services. We may also receive data when you engage with our posts, pages, or groups on third-party platforms. This list is illustrative and not exhaustive, and we may, in certain circumstances, collect additional data as required to fulfill the purposes outlined in this Privacy Policy.
   6. At times, you may have consented to other websites, services, or third parties sharing your information with us. This may include data from our service partners, such as delivery providers, technical support teams, or advertising agencies, collected to help deliver our Services to you. We will only use third-party information as outlined in this Privacy Policy and for the specified purposes communicated to you.
   7. We may receive analytics or related data from platforms that collaborate with us. If you choose a subscription or paid service, we or our payment gateway partners may collect and process your personal and billing information, such as address and card details, solely for payment-related purposes. We do not store your credit/debit card or other financial details on our servers. All payment transactions on the Website are processed through secure and RBI-authorized payment gateways that comply with applicable regulatory standards.Your payment information is entered directly on the payment gateway’s interface and handled securely. If you opt to save your card for future use, it will be tokenized and stored by the authorized payment provider with your consent, as per RBI guidelines. We recommend reviewing the payment partner’s privacy policy for more details on how your financial data is managed.
   8. We use cookies and similar technologies to enhance your experience, analyze Website traffic, and personalize content. Some cookies are essential for Website functionality, while others are used for analytics and advertising. You can choose to accept or reject non-essential cookies through our cookie banner or settings.
3. Purpose of Collection of Information.
   • We collect and use your information, including personal data and personally identifiable information, for the purpose of providing, maintaining, and enhancing the WoofDNA Servic This includes, but is not limited to:
4. Identifying and authenticating users at the time of registration or login and associating user accounts with relevant pet profiles;
5. Processing your pet’s DNA sample, generating corresponding genetic analysis and test results, and delivering such results through our Website or via other selected communication channels;

• Facilitating payment transactions, fulfilling Test Kit orders, and managing shipping and logistics;

1. Communicating with you regarding service updates, order status, test progress, customer support, and operational notifications;
2. Responding to your queries, feedback, or concerns and resolving any service-related issues;
3. Improving the accuracy, quality, and reliability of our genetic testing services, including through internal validation and performance monitoring;

• Developing and refining new features, tools, reports, and service offerings based on usage patterns and customer feedback;
• Conducting research and analytical studies using anonymized and/or aggregated data, with appropriate safeguards to protect your identity and privacy (anonymized genetic data may be used in internal studies or shared with academic or research institutions for ethically approved scientific research. Participation in research is optional and not a condition for use of our Services. You may withdraw your consent for research participation at any time by contacting our Grievance Officer);

1. Providing you with marketing communications, promotional offers, and informational updates, where you have consented to receive such content;
2. Notifying you of changes to our Terms of Use, Privacy Policy, or other service-related terms; and
3. Complying with our legal, regulatory, and contractual obligations under applicable laws.
   • When you use the “Gifting” feature on our Website, we collect certain personal information of the Gift Recipient, including their name, email address, delivery address, and mobile number, solely for the purpose of processing the order and delivering the Test Kit. You confirm that you have obtained all necessary permissions and consents from the Gift Recipient before sharing their personal information with us. You acknowledge that we rely on you to provide accurate information and obtain lawful consent for the collection and use of the Gift Recipient’s personal data. The Gift Recipient will be required to create their own account and may independently consent to further processing of their personal information as set out in this Privacy Policy, including for DNA analysis, report generation, and customer support. We do not use Gift Recipient information provided at the time of purchase for marketing or other unrelated purposes, unless and until the Gift Recipient registers with us and separately provides their consent.
4. Vet Program
   • Vets participating in the WoofDNA Vet Program may provide personal information such as name, contact information, address, GST information, professional details, clinic affiliation, etc. to register. We use this information to administer the Vet Program, assign referral codes, track referrals, process applicable remuneration if any, and communicate updates or service-related messages to you and the Vets.
   • In cases where Vets approach us directly for onboarding into the Vet Program, their data is collected and used in accordance with this Privacy Policy. Participation is voluntary and subject to our verification and approval.
5. Data Sharing and Disclosure.
   • We do not sell or share your personal or identifiable data with third parties without your explicit consent. We may, however, disclose certain information to trusted third parties strictly for the purpose of delivering our Services, and always under appropriate confidentiality and data protection safeguards. We may convert your personal data and your pet’s genetic data into de-identified or aggregated formats for internal research, statistical analysis, or performance monitoring. Such anonymized data cannot reasonably be linked back to any individual and is no longer considered personal data. This includes:
6. Sharing anonymized or pseudonymized genetic data with our partner laboratories and bioinformatics service providers for processing the Samples and generating DNA analysis reports;
7. Disclosing limited personal information to logistics partners, customer support providers, IT infrastructure vendors, and other operational service providers who assist us in delivering and improving the Website experience, all bound by strict confidentiality obligations;

• Sharing necessary transaction data with payment gateways to process your payments. We do not store your full credit or debit card details;

1. In exceptional circumstances, we may be required to disclose personal information to:

• comply with applicable legal obligations, regulatory requirements, court orders, or valid law enforcement requests;
• protect our property or the safety of our employees;
• prevention or detection of crime, including sharing information with other organizations for fraud detection and credit risk reduction; and/or
• facilitate a merger, business or asset sale (if this happens, we will share your information with the prospective seller or buyer involved).

5. DataRetention
   • We retain your personal information and your pet’s genetic information only for as long as necessary to fulfill the purposes for which it was collected, including processing your pet’s Sample, delivering Results, improving our Services, and complying with our legal or contractual obligations. The duration of data retention depends on the type of data, the nature of the Service availed, and applicable legal or regulatory requirements.
   • Personal data of Vets will be retained for as long as required to fulfill the purposes outlined in Clause 3, improving our Services, complying with our legal or contractual obligations or as otherwise required by law. Vets may request access to, correction of, or deletion of their personal data by contacting us at support@woofdna.in.
   • Biological samples collected for DNA testing may be stored in our biobank for a period typically ranging from 1 to 10 years, in accordance with our internal policies and subject to your consent. These samples may be retained for quality control, reanalysis, or research purposes, but only in anonymized form. You may request destruction of your pet’s stored Sample at any time by writing to our Grievance Officer. Upon receipt and verification of the request, the Sample will be destroyed within a reasonable timeframe, unless required to be retained by applicable law.
   • Once the relevant retention period has lapsed, or upon your request where permitted, personal and genetic data will be securely deleted, unless we are required to retain it to comply with applicable law or enforce any rights.
6. Information
   • We prioritize the security and confidentiality of your personal information provided as part of our Services. We adopt commercially reasonable and industry-standard technical, physical, and administrative safeguards to protect your data from unauthorized access, loss, misuse, disclosure, or alteration, in accordance with applicable laws.
   • Access to your data is restricted to authorized personnel or service providers who require it for processing or delivering services, and who are contractually bound by strict confidentiality and data protection obligations. Regular internal audits and monitoring mechanisms are implemented to assess the effectiveness of our data protection controls.
   • All information is stored on secure servers with multilayered protection. If you have been assigned or have created a password to access any part of our Website, it is your responsibility to keep it confidential and not share it with others.
   • While we maintain reasonable security practices, no system can be completely immune to risks. In the unlikely event of a data breach that may compromise your personal information, we will notify you promptly, in accordance in accordance with applicable legal and regulatory requirements.
7. Data SubjectRights
   • You have the right to request access to the personal data we hold about you.
   • You are entitled to request correction or updating of any inaccurate or incomplete personal information.
   • You may withdraw your consent to our processing of your personal data at any time, subject to contractual and legal constraints.
   • You have the right to request deletion of your account and associated personal data.
   • If you would like more information regarding your rights as described above or wish to exercise any of them, you may contact our Grievance Officer using the contact details provided herein. Please note that, even after such a request, we may retain certain information in secure backups where necessary to comply with legal or regulatory obligations.
8. Privacyof Children
   • To use our Services, you must be at least 18 years of age. If you are a minor, your use of the Services must be under the supervision of a parent or legal guardian. Parents or guardians should not permit minors under their care to share personal information with us. If personal information about a minor is shared with us, it will be deemed that the parent or guardian has consented to processing of such information and agreed to this Privacy Policy on the minor’s behalf.
   • We do not knowingly collect personal information of minors without appropriate and valid consent from parents or guardians. If we become aware that we have collected personal data from a minor without appropriate consent, we will take steps to delete it. Parents or guardians may contact our Grievance Officer to address concerns regarding the collection of data from minors.
9. Changes to thePrivacy Policy

We may update this Privacy Policy from time to time to reflect changes in technology, legal requirements, or our practices. Any such updates will be published on this page, and where appropriate, we may inform you via email. Continued use of our Services after such updates will signify your acceptance of the revised policy. We encourage you to review this page regularly for the latest information. This version was last updated on 27^th June 2025, and previous versions are available upon request.

7. Grievance Redressal

If you have any complaints or concerns regarding the use, storage, deletion, or disclosure of your personal information shared with Wellness Niyamas LLP, you may contact our designated Grievance Officer. The Grievance Officer appointed by Wellness Niyamas LLP is Praerit Buch and can be reached at support@woofdna.in.

You can also write to:

Wellness Niyamas LLP

Attn: Praerit Buch

Address - 402-B, Mint Indiabulls,

Behind Hiranandani Meadows,

Thane(west), 400610